Amazon is celebrating a record-breaking holiday season in which the e-commerce giant delivered more than 1.5 billion toys, home products, beauty and personal care products, and electronics to families around the world. Amazon’s continued growth into entertainment and tech helped to power holiday experiences as more families than ever gathered at home.
The company notes that since Oct. 1, families have been playing holiday music around the clock, with Amazon’s Alexa processing requests for seasonal tunes every minute of every day. By Dec. 22, Amazon Music had served more than 3.5 billion streams of holiday music from more than 230 million voice requests. On-screen, families using Alexa through Fire TV logged millions of requests for holiday movies including Elf, Netflix’s The Christmas Chronicles, Home Alone, and The Grinch.
Following strong performance in the toy and game categories during Black Friday and Cyber Week, Amazon says that gaming continued to top the charts through December. Holiday season best-sellers included the ThinkFun Gravity Maze Marble Run Brain Game, the Lite-Brite Ultimate Classic Retro Toy by Basic Fun!, Hasbro‘s Jenga Classic Game, and Just Dance 2021 – Nintendo Switch Standard Edition.
Earlier this month, Amazon noted that some top toys that were filling shopper’s carts included Mattel‘s Hot Wheels 20 Car Gift Pack, Learning Resources‘ Spike The Fine Motor Hedgehog, the LeapFrog Learning Friends 100 Words Book, and MGA Entertainment‘s L.O.L. Surprise! Present Surprise Doll.